In
spite of high popularity of COD (Cash on delivery), E-retailers prefer online
payment due to its profitability. To improve online payment, Flipkart has
come up with Payzippy (the payment gateway service).
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With Payzippy, users can store their card info only once and use it ofr future payments. The time taken to make an online payment has reduced by 50%.
Flipkart provides this service across the merchant sites including MakeMyTrip,
LensKart, etc.
After
Amazon, Flipkart has also come up with next day guaranteed delivery in selected
cities in December 2013. For this, they would have to incur high cost to
streamline their supply chain. They expect 5-15% of their customers to use this
service. The service would be available only with WS retailer and not with
their marketplace platform.
